Q2 2024 Social Networking App Trends in the UK

In the second quarter of 2024, the UK's social networking scene witnessed interesting movements in terms of downloads and active users across the top 5 apps, as reported by Sensor Tower. Here we delve into the performance trends of these leading platforms.

Threads, an Instagram app experienced fluctuating download numbers, starting at 155K in the first week of April and dipping to a low of 103K in June before rebounding to 162K towards the quarter's end. Weekly active users initially declined from 2.7M to around 2.8M in April but surged to peak at over 4M in early June.

WhatsApp Messenger maintained a steady download rate, hovering around the 110K-120K mark throughout the quarter. Its weekly active users showed a slight increase from 53M at the start of April to over 54M by late June, indicating a consistent user base.

Telegram Messenger saw its downloads vary, with an initial 112K in April, a dip to 90K in late April, and a significant jump to 168K in early June. Weekly active users remained fairly stable, with minor fluctuations around the 2.6M-2.7M range. Revenue for Telegram showed a modest trend, ranging from $33K to $46K weekly.

Meta's Facebook app downloads were consistent, with numbers generally between 89K and 103K. Active users remained around the 35M mark throughout the quarter. Revenue for Facebook varied slightly, with weekly figures between $81K and $94K.

Life360: Find Friends & Family downloads started at 55K in April and saw a gradual increase, reaching 72K by the end of June. Its weekly active users showed a positive trend, growing from 2.4M to nearly 2.9M over the quarter. Revenue for Life360 displayed growth, starting at $109K in the first week of April and reaching $139K in the last week of June.

For more detailed insights and app performance metrics, Sensor Tower's comprehensive analysis provides a deeper look into the social networking app landscape.